fig. 1

Safelite

Safelite

Safelite approached us to concept and develop a spot that pushed their creative boundaries and experimented with new techniques. The final concept direction involved a complex 360° “bullet-time” shoot, talent, and full CG environments created in post-production.

fig. 2

The Process

Every stage of the process had to be planned out and visualized before it went into production. That included a heavy R&D period where we created full CG tests of the spot, developed the CG environments, and educated ourselves on the intricacies of a bullet-time shoot. We captured all of the footage in a 2-day shoot. We then took all of the shots into post, where each frame was cut out and stabilized before finally going into final compositing and color correction.

fig. 2

The Process

Every stage of the process had to be planned out and visualized before it went into production. That included a heavy R&D period where we created full CG tests of the spot, developed the CG environments, and educated ourselves on the intricacies of a bullet-time shoot. We captured all of the footage in a 2-day shoot. We then took all of the shots into post, where each frame was cut out and stabilized before finally going into final compositing and color correction.

fig. 3

Safelite


With a 120-camera bullet-time rig in place, we couldn’t pass up the opportunity for a badass crew shot!

"We gained years of technical and process knowledge in this one spot."

We utilized 120 DSLR cameras in a 30 meter semi-circle all firing at once to create the “frozen-the” effect.
fig. 4

Safelite

Safelite

With a bullet-time rig in the studio, of course we had to also get an awesome crew shot.

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