fig. 1

2017 Broadcast PSA

The Ohio State University

This was our second opportunity to work with Ohio State on crafting their annual broadcast campaign and we relished the opportunity to tell these stories with them. In the end, we created two :30s for broadcast and two longer cuts for the web and Ohio Stadium scoreboard play.

fig. 2

The Process

Storyboarding is critical when trying to tell a multifaceted story in such a short amount of time. Every shot needs to work to advance the plot in some way.

fig. 2

The Process

Storyboarding is critical when trying to tell a multifaceted story in such a short amount of time. Every shot needs to work to advance the plot in some way.

fig. 3

2014 PSA


We've been fortunate to be able to collaborate with Ohio State on their last couple broadcast campaigns. Here's their previous PSA which we were proud to execute as well.

"Culling the stories down to their barest essence to fit the confines of a :30 was probably our biggest challenge with these spots."

Curating the very personal stories of actual Ohio State alumni was a key part of the initial creative process for these spots.
fig. 4

2017 Broadcast PSA

The Ohio State University

Recreating a corporate conference room from Uganda was a lot of fun.

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