fig. 1

Buckeye Summit: Food Insecurity

The Ohio State University

Ohio State needed a video to kick off their annual Buckeye Summit. It was our task to take on the topic of food insecurity in a relatively short format and convince those in attendance to take action to make a difference.

fig. 2

The Process

We traveled all over Ohio and to Washington DC to speak with experts and those affected by a lack of access to nutritious food.

fig. 2

The Process

We traveled all over Ohio and to Washington DC to speak with experts and those affected by a lack of access to nutritious food.

"We wanted it to feel like these people were talking to YOU. We wanted to make it feel personal."

We hit upon a direct-to-lens, black and white style early on. We didn't want viewers to be able to turn away, we wanted them to feel personally charged with making a difference.
fig. 3

Buckeye Summit: Food Insecurity

The Ohio State University

The fact that this issue is so pervasive and yet so completely unnecessary really drove us to make an impact with this video.

See More Work