fig. 1

Live Justice

Justice

Our friends at Justice asked us to tell the Live Justice story by reflecting upon Justice's brand philosophy. We wanted the video to feel authentic and allow each girl to speak from the heart about her own frustrations, hopes and dreams.

fig. 2

The Process

A brand philosophy needs to feel authentic to the intended audience to be effective and when Justice came to us to bring to life what it means to Live Justice, we thought what better way to do that than with real girls, telling real stories.

fig. 2

The Process

A brand philosophy needs to feel authentic to the intended audience to be effective and when Justice came to us to bring to life what it means to Live Justice, we thought what better way to do that than with real girls, telling real stories.

"These girls kept us laughing and having fun the entire shoot. They were a blast to work with."

We talked to nearly one hundred girls to cast our final tweens.
fig. 3

Live Justice

Justice

Each girl's unique personality really came through in the final piece.

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