Our friends at Justice asked us to tell the Live Justice story by reflecting upon Justice's brand philosophy. We wanted the video to feel authentic and allow each girl to speak from the heart about her own frustrations, hopes and dreams.
A brand philosophy needs to feel authentic to the intended audience to be effective and when Justice came to us to bring to life what it means to Live Justice, we thought what better way to do that than with real girls, telling real stories.
A brand philosophy needs to feel authentic to the intended audience to be effective and when Justice came to us to bring to life what it means to Live Justice, we thought what better way to do that than with real girls, telling real stories.
Each girl's unique personality really came through in the final piece.
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SPACEJUNK
