fig. 1

Scoreboard Graphics

Cleveland Indians

With (at the time) the biggest MLB scoreboard being installed in their stadium, the Cleveland Indians approached us to completely overhaul the design and animation of their in-stadium program.

fig. 2

The Process

The Cleveland Indians had been using the same relative layout for their scoreboard for years. With the new one being installed, this was the chance for them to refresh the design from top to bottom. Our team did an in-depth analysis at the information hierarchy of the scoreboard, taking into account what the people in the stadium needed to see, wanted to see, and would be nice if they saw.

From there, we developed an updated graphic look for all of the in-stadium materials including bumpers, big play graphics, and player intros. To manage the huge amount of animation this project took, we developed a custom animation template that could be share between artist easily. This kept all of the graphics consistent, no matter which artist was working on the project at that time. All in all, this was an amazing project to work on, especially for the Indians fans in the studio. Go Tribe!

fig. 2

The Process

The Cleveland Indians had been using the same relative layout for their scoreboard for years. With the new one being installed, this was the chance for them to refresh the design from top to bottom. Our team did an in-depth analysis at the information hierarchy of the scoreboard, taking into account what the people in the stadium needed to see, wanted to see, and would be nice if they saw.

From there, we developed an updated graphic look for all of the in-stadium materials including bumpers, big play graphics, and player intros. To manage the huge amount of animation this project took, we developed a custom animation template that could be share between artist easily. This kept all of the graphics consistent, no matter which artist was working on the project at that time. All in all, this was an amazing project to work on, especially for the Indians fans in the studio. Go Tribe!

fig. 3

Cleveland Indians Scoreboard Graphics


We created custom intros for numerous players on the Indians roster and set up customizable templates that the internal team in Cleveland could use for additional players as well.

"We have a lot of native Clevelanders in the office, so getting a chance to contribute a significant piece of creative to the club was a real honor."

At 221-feet wide and 59-feet tall, the new screen in Progressive Field is one of the largest scoreboards in the MLB (not a bad place to show off some work).
fig. 4

Scoreboard Graphics

Cleveland Indians

We created a modular system for animating the player intros, giving the internal graphics team a way to quickly iterate new and updated graphics.

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