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Repreve – It’s What’s In It

Whole-Brained Creative

Getting a bunch of Spacejunkies up on a freezing cold mountain in 40 MPH winds might seem arduous, but when the project is to shoot pro-snowboarder Elena Hight, it becomes considerably easier.

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The Process

We were stoked to work with our friends at Whole-Brained Creative on this spot for ESPN's X-Games, highlighting Repreve's eco-friendly green beanie. Made out of recycled plastic bottles, the beanie not only looks good, it's good for the planet, as well. The style frames and storyboards were used to align production staff with our client team before heading out into the elements.

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The Process

We were stoked to work with our friends at Whole-Brained Creative on this spot for ESPN's X-Games, highlighting Repreve's eco-friendly green beanie. Made out of recycled plastic bottles, the beanie not only looks good, it's good for the planet, as well. The style frames and storyboards were used to align production staff with our client team before heading out into the elements.

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Behind the Scenes


The team faced extreme environments during the production of this extreme sports spot, but they persevered to bring home some eye-popping footage. Once everyone was safe and warm back at the studio, our post-production crew sprung into action to deliver extraordinary visual awesomeness.

"One of the biggest challenges with the project was getting visible green energy glows over the top of white mountain landscapes."

Beautiful but beastly, the weather conditions tested our crew’s mettle.
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Repreve – It’s What’s In It

Whole-Brained Creative

After capturing our footage in Utah, we trekked back to Columbus to spice it up with electrifying energy and sound.

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