fig. 1

2012 Sports Media Marketing Awards Intro

PromaxBDA

PromaxBDA asked us to create the open for their 2012 Sports Media Marketing Awards show. The concept behind the piece was to showcase the composition of sports equipment and the care and detail that goes into athletic gear.

fig. 2

A Closer Look

Our main focus was on individual sports objects, insinuating the athlete’s presence through sound design and animation. We viewed it as a great opportunity to fuse sexy mograph animation with V-Ray's powerful renderer, backed by a custom score and dynamic sound design.

fig. 2

A Closer Look

Our main focus was on individual sports objects, insinuating the athlete’s presence through sound design and animation. We viewed it as a great opportunity to fuse sexy mograph animation with V-Ray's powerful renderer, backed by a custom score and dynamic sound design.

fig. 3

Under the hood


Complex projects like this one are meticulously constructed, piece by piece. Animatics set the pace, cameras and animation add movement, while final compositing and sound design bring everything together to form a cohesive whole. We put together a fun behind-the-scenes video to gives viewers a peek into this process.

"Each artist selected a scene to animate and we broke it up between the different animators shot by shot."

This project allowed the team to experiment with new rendering techniques.
fig. 4

2012 Sports Media Marketing Awards Intro

PromaxBDA

Spacejunk always embraces the opportunity to infuse “outside–the–studio–passions,” in this case extreme sports, into our work.

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