fig. 1

Life Insurance

Nationwide Insurance

When working with our friends at Nationwide, we’re often tasked with translating dense, fairly technical financial information into something that the layman can understand. In addition, we’re constantly searching for ways to keep viewer engagement high throughout our work. For this piece, we felt like the product made a lot of sense for most people, we just had to explain it in a way that was clear and concise. The end result is something that communicated effectively and looks beautiful as well. Always a plus.

fig. 2

The Process

Storyboards and styleframes make sure there are no surprises midway through production. They’re especially key when dealing with 3D work where render times can be long.

fig. 2

The Process

Storyboards and styleframes make sure there are no surprises midway through production. They’re especially key when dealing with 3D work where render times can be long.

"Convincing people that purchasing life insurance is important is one thing, making a video about that keeps viewers engaged is an entirely different challenge."

Clear and concise. That was our mantra.
fig. 3

Life Insurance

Nationwide Insurance

A lot of time was spent on pacing and rhythm.

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