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Krazy Glue - Krazy Big Fix

SBC Advertising

We collaborated with our friends at SBC Advertising on this fun broadcast spot for Krazy Glue. Kicking off their social media campaign with an eye-popping 3D animated piece just felt right. Along the way, we knocked the nose off George Washington (He had it comin’!), broke off a robot’s arm and, generally, had a lot of fun gluing them all back together again.

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Our Process

Storyboards can be a vital tool in complex animation projects. These boards helped align both our animation team, as well as our clients, to ensure there was no time wasted.

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Our Process

Storyboards can be a vital tool in complex animation projects. These boards helped align both our animation team, as well as our clients, to ensure there was no time wasted.

"Style frames and storyboards are essential to making sure there are no surprises along the way, and that we stay on track and on budget."

This collection of style frames allowed the team to explore different approaches before committing time and budget to animation tests.
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Krazy Glue - Krazy Big Fix

SBC Advertising

Both a 3D approach and a flatter 2D alternative were explored and presented to our clients. After the team talked through each option, the 3D approach was ultimately chosen.

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