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All Black and Gold

The Columbus Crew

The latest in a series of collaborations dating back to 2009, this project builds upon 2013’s spot to showcase the loyalty and creativity of the Crew’s fan base. This one is part poem, part highlight reel, part love letter, and 100% genuine.

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The Process

Our team creates presentation books to demonstrate the overall look and feel of a production prior to kick-off. This version provides some insight into our approach, shows off several inspiration images, a first pass at the copy, and a handful of style frames. The form of each book is always slightly different depending upon the needs of the specific project.

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The Process

Our team creates presentation books to demonstrate the overall look and feel of a production prior to kick-off. This version provides some insight into our approach, shows off several inspiration images, a first pass at the copy, and a handful of style frames. The form of each book is always slightly different depending upon the needs of the specific project.

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Family


Our 2013 spot won two PromaxBDA Sports Media Marketing Awards: MLS: Best Integrated Team Marketing and Branding Campaign and Best Spot: MLS.

"Being a Crew supporter . . . it’s a lot more than just match day, it’s more than a tailgate, or just displaying a bumper sticker. We wanted to showcase that in this spot."

Finding interesting and new ways to showcase our home city is always rewarding.
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All Black and Gold

The Columbus Crew

This spot was a great send-off before the Crew's 2014 rebrand. We're so excited about the Club's future, and proud to continue to be a part of it.

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