fig. 1

Happy!

American Greetings

There are two things everybody loves: birthday cake and the Running Man dance move. In this fun animated e-card we made for American Greetings, we got to combine them! Our 3D animation team had a blast making this dance party come to life. New techniques were developed, the song "Happy" played on repeat in the studio, and highly embarrassing reference videos were recorded via webcam. We hope you enjoy watching it as much as we enjoyed making it.

fig. 2

The Process

The client provided storyboards for this project and then it was up to us to determine the overall look of the characters and scenes. We went through a few rounds of exploratory designs before finally landing on our look.

fig. 2

The Process

The client provided storyboards for this project and then it was up to us to determine the overall look of the characters and scenes. We went through a few rounds of exploratory designs before finally landing on our look.

fig. 3

Getting a Closer Look


Animatics are vital to our process. They enable us to work out timing and editing decisions in a fast and efficient manner. Though the visuals are very rough, we can get a great feel for pacing and tempo by putting together these bought edits.

"We learned so much as a team on this piece and it’s lead to even more 3D character work for us since."

Each character had their own unique, yet incredibly simple, personalities.
fig. 4

Happy!

American Greetings

There are two things everybody loves: birthday cake and the Running Man dance move.

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