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Two Striper

Abrasive Technology

Working with our friends at Abrasive Technology has always been a pleasure. Since day one they have been open to novel approaches to showcase their brand in a bold, new way. At first glance, their industry of creating super abrasive grinding products isn’t typically viewed as “sexy,” but our team has always embraced an atypical challenge.

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The Process

The Two Striper video utilizes a 3D animation approach to highlight small dental drill bits in a big way. Freeing the team from the confines of photographing tiny objects allowed us to pursue angles and approaches that wouldn’t have been possible in a physical space. Additionally, an animated approach permitted dynamic camera moves which kept the energy high throughout.

fig. 2

The Process

The Two Striper video utilizes a 3D animation approach to highlight small dental drill bits in a big way. Freeing the team from the confines of photographing tiny objects allowed us to pursue angles and approaches that wouldn’t have been possible in a physical space. Additionally, an animated approach permitted dynamic camera moves which kept the energy high throughout.

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Precisely


The first video in a series of collaborations with Abrasive, ‘Precisely’ highlights their business, gives the viewer a bit of history, and showcases the culture of the company.

"While touring their facility and meeting their people, we realized we had stumbled upon a really amazing culture."

Recreating these elements in 3D space allowed the team to highlight them in dynamic and visually arresting ways.
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Two Striper

Abrasive Technology

These small but powerful instruments do a big job. This spot highlights them in a unique way and provides a macro view into the diamond burs themselves.

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