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2014 PSA

OSU

With one of the largest public universities on the planet located in our own backyard, it’s easy to forget how impactful The Ohio State University is throughout the world. This PSA aims to highlight the university’s rich history and global reach into an impactful spot.

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The Process

Composed partially of “found footage,” the creative approach for this project called for the team to dive deeply into the university’s vast video archives and locate appropriate footage for each segment of the story we wanted to tell.

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The Process

Composed partially of “found footage,” the creative approach for this project called for the team to dive deeply into the university’s vast video archives and locate appropriate footage for each segment of the story we wanted to tell.

"We really wanted to capture the global reach of Ohio State in this spot and show how their influence really impacts people all over the world."

The university has such a rich history and unique culture, the team had a wealth of stunning images at their disposal.
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2014 PSA

OSU

Our team committed to push away from typical visuals associated with the university with the goal that the spot would tell a more robust story and highlight some of the more far-reaching endeavors of OSU.

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